Sunday, December 19, 2004

Marine Lenders Bank On Grow Boating Initiative

by Dan Green, NMMA Staff
Page(s): 1
(Dec. 15, 2004 - CHICAGO, IL)... The National Marine Bankers Association (NMBA) has contributed $10,000 to the Grow Boating Initiative Start Up Fund. The group has also announced that it has formed a task force to determine how lenders can financially support the campaign on an ongoing basis.

"We wanted to be one of the first to donate to the campaign for two key reasons: First, because we believe growing boating will grow the marine loan and related service businesses; and second, we wanted to encourage other non-manufacturing groups to support the initiative," says NMBA president Don Parkhurst. "We need to present a consistent and ongoing message of boating’s benefits to attract a growing number of new participants year after year."

The contribution is part of the $2 million Start Up Fund that will help pay for the creative development and production of the marketing campaign that will launch in 2005. The final marketing campaign will be introduced at a special All-Industry Meeting at the Miami International Boat Show, being held February 16 from 3:00 to 5:00 p.m. at the Miami Beach Convention Center.

"It’s encouraging to see another segment of the boating industry supporting the Grow Boating Initiative, and proactively determining how to fund ongoing support. At the February 16th meeting in Miami, we are inviting associations from all industry segments to make presentations on how they will contribute to the long-term annual funding for the Grow Boating campaign," says NMMA President Thom Dammrich.

Registration for the All-Industry Grow Boating Update meeting in Miami is not required, but to help NMMA accommodate all who want to attend, contact NMMA assistant director of Communications Dan Green at (312) 946-6269; dgreen@nmma.org.

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